Sodexo Conferencing Blog

Social Media for Events

Mandy Volpe - Tuesday, August 30, 2016
Social media for events is not a new trend, but it is a trend that should be incorporated into your meetings. Social media helps event attendees engage before, during and after the event. Here are a few tips for using social media effectively for your event.

1) Create buzz

Begin by creating a hashtag for your event. Include the hashtag on all promotional materials including your event website. You will want to let everyone know that the hashtag exists so that attendees can start creating a conversation online. You should use the hashtag to create buzz by leaking speaker bios, insider information, and early bird ticket discounts.

2) Live Feed

There are quite a few options for live feed in the social media space. From Facebook Live to Instagram Stories, you can choose a platform to showcase live video snippets from your event. This allows an online conversation to take place as well as show people what they are missing if they aren't in the room.

3) Stay Active During the Conference

Posting frequently during the conference will encourage attendees to post their photos as well. Tag the Sodexo property or event location where your meeting is taking place. Also posting up-to-date schedule changes or pictures from sessions will leave a legacy of content for the future.

4) Don't Let The Flame Die
Continue posting after the event. Whether it is links to videos on YouTube from the conference or pictures from the meeting, post them after the event. This will keep the buzz going that you worked so hard to create in step 1.

Best of luck with your meeting planning and incorporating more social media into your communication plan.
Comments
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