How are you evaluating the meetings that you host? Create a short survey for attendees to complete that incorporate the following elements.

Ask open ended questions

Leave room for attendees to express their highs and lows of your event. Asking them their favorite take away from their favorite speaker not only allows you to know the content that they value, but also which speakers were worth the investment. If there are common answers among attendees, consider having a workshop that focuses just on the key take away that was given. This will help you identify learning objectives that attendees hope to gain while at your meeting.

Use a consistent scale

Have attendees rate items on a scale of 1-5. Limit the questions and categories so that the survey can be answered quickly before departing the meeting.

Offer online surveys

As a follow up after the conference, send the survey as an electronic link so that attendees can answer the survey when they return to their offices. You can also offer an incentive such as a chance to win a gift card, so that there is an increased likelihood of them filling out the survey.

Best of luck as you gather your survey results.