Social media for events is not a new trend, but it is a trend that
should be incorporated into your meetings. Social media helps event
attendees engage before, during and after the event. Here are a few tips
for using social media effectively for your event.
1) Create buzz
Begin by creating a hashtag for your event. Include the hashtag on all
promotional materials including your event website. You will want to let
everyone know that the hashtag exists so that attendees can start
creating a conversation online. You should use the hashtag to create
buzz by leaking speaker bios, insider information, and early bird ticket
2) Live Feed
There are quite a few options for live feed in the social media space.
From Facebook Live to Instagram Stories, you can choose a platform to
showcase live video snippets from your event. This allows an online
conversation to take place as well as show people what they are missing
if they aren't in the room.
3) Stay Active During the Conference
Posting frequently during the conference will encourage attendees to
post their photos as well. Tag the Sodexo property or event location
where your meeting is taking place. Also posting up-to-date schedule
changes or pictures from sessions will leave a legacy of content for the
4) Don't Let The Flame Die
Continue posting after the event. Whether it is links to videos on
YouTube from the conference or pictures from the meeting, post them
after the event. This will keep the buzz going that you worked so hard
to create in step 1.
Best of luck with your meeting planning and incorporating more social media into your communication plan.